среда, 30 мая 2012 г.

China bans online left for the media


A number of sites remains inaccessible even for reporters who have been accredited at the Olympic Games in Beijing, the Associated Press.





It is clear that China is actively used by blocking many sites, but more recently the representatives of the Chinese side urged the International Olympic Committee (IOC) that there will be no censorship and bans journalists who come into the country for the Olympics coverage.





Some of the sites were released less than 10 days to when the first reporters who arrived in China, sounded the alarm, accusing the authorities of disrupting journalism. Then IOC President Jacques Rogge at a press conference in Beijing, said he was not responsible for restricting access to certain sites in China.





So, what the Chinese government is afraid of? . During attempts to move to such a web page, the system gives an answer in the spirit of ' page can not be displayed '. However, the filters of communism, there are more sophisticated ways of dealing with freedom of speech: when requesting information about the Chinese syncretic sect Falun Gong samozamorazhivayutsya search engines just by refusing to respond to resuscitation attempts by the user for as long as several minutes.





It is clear that this kind of situation is not the best way affects the willingness of the international press to cover events in China, however, and the position of the owners is very understandable. ' Yes, we promised to provide free access to the Internet media, but only with the exception of the few sites that pose a threat to our national security and not the best way would affect the healthy growth of our young generation' - said the general secretary of the organizing committee of Beijing Olympics. - ' As in any other country, we have a small number of limitations, which does not appear on covering the Olympics needs the media '.





Rebecca MacKinnon, who conducts research on Internet censorship in mainland China, said that the Olympic favors for the press did not improved the lives of ordinary people. ' I understand that the rules of access to even the Chinese were much more stringent ' - said Rebecca, who teaches journalism at the University of Hong Kong. These assumptions seem to be very plausible if we remember the advice provided by the Government on the dress and behavior on the eve of the Olympic Games. In particular, men are not allowed to roll up pant legs, and grow their hair below the collar, and women with thick ankles were asked to use a dark stockings.



пятница, 25 мая 2012 г.

Active sales or when the client does not know what he wants


Lately I have become lazy and fat. In both literally and figuratively. I frankly do sales broke. Apparently, it somehow improves the positioning in the market and encourage potential customers to contact me for services. Another reason that more of them, and I ran into a small reklamku advordse, I do not see.

In the process of communicating with a potential client is always a problem of a fuzzy understanding of the client - and that he needed. An inexperienced manager usually says, let's do what you want. And if the client does not know what he wants? .

For example, the most common motive for creating the site - it is. ' and to make it '. And when a person says that he needs a web site that was at once clear that funded this work is flawed in principle. It's like buying gifts to relatives before the New Year. I mean, you have to please everyone, and did not seem to complete huetu buy, but money to spend too much do not want to. So you go to a crappy red cube and dial the Chinese junk that looks nice, but really lopsided and probably immediately after the presentation will move to the far shelf in the closet.

There is another side. For example, site promotion book, not because customers are looking for, but to be in a position in a search engine. Sometimes I sign such a treaty chaotic, and then show the client: Well here's position, and here's the schedule of traffic from the search. And then we look at the traffic of calls already, and the client feels like an ass, and then we are already working in the other direction - toward sales.

Just accept as fact -. It is your client does not know what he wants!. Well it happened. Maybe you're a moral monster that you have a very illiterate clients. Maybe the environment in your city is not very much, and the erosion of the brain begins at school age. I do not know. But all of your customers will tell you bullshit and put stupid problem.

In fact any client which is generally thought of what he need a website or promotion of the site, you can come to only one. He needs clients. Direct or through PR. And all. simple as possible.

Would you like the site? . But contrary to habrodrocheram I believe that megaopizdohuitelnaya cap on the two screens do not fucking sell. Anyway beauty - a relative term. In my practice had clients for whom it was a nice close up the whole screen flashing incomprehensible garbage. But the sale - this concept is an absolute. But to identify a design that customers fill up at once - is almost impossible. It's a long way to the iterative. And not only in design where it.

Do you want to promote? . Just call needed tomorrow, the edge of a month. And when you provide a top -10 ' windows moscow ' young site, made ​​in the studio nouneym Joomla on a curve - it's a big question.

This long introduction was necessary to understand the client 's website and promotion is not really a dominant role, as a subordinate. T. e. leader in your relationship you need to be.

Abstracting from the subject sale site, I wrote long ago, that basically there are two types of sales agents - the ones that is forced the client, and those under him lies. It is often assumed that this particular agent's personal psychology and what the agent, and must work. But in fact, is not so. More precisely not the case. ' Top ' or ' bottom ' position depends weakly on the psychology of the client and agent, and much more from someone who is less versed in the problem. Make sure prodazhnika conversation with a client, and you 'll realize that eventually turns out to be a leader who understands the subject better.

Site and SEO - 99% of cases it is better you understand. This feature of the market. Perhaps as. Perhaps, over time, customers will be more knowledgeable. Maybe you do not have to explain 50 years of top managers, like me recently, who is billing the operator SMS. But so far everything is as it is. You are on top - they are below. And you will keep the dance. In the end, you 're not going to teach them how to develop their business.

Hence the scheme of communication. My favorite - this is. ' fan features '. In many reviews it seems dull. But I still like it. I am planting in front of the client and hour and a half telling him what he has opportunities. Less for you - I have some suppose to sell to the client. But know how the same thing you are - it is not clear.

The fan is actually made up of one variant. Kouchery call this scheme a sandwich, sandwiches, etc. n. As for me - a fan of beautiful sounds. Veer - a rather large number of variants of a single bright feather. I have not talked to, anyway, we 'll come back and go back to what I need. Lead -hour conversation here does not make sense. Moreover, what is really important only refrain.

The site can be so, but then it costs so much and so. The site can be such a problem here may be the timing. A web site can be so. It is most often bought. In addition, the timing just six weeks. And the price - 30- 40tysyach. But we can still consider that option. And you want - and do do Come on, go to the Bitrix Site. Then it is not me.

Bad option, and no good. Choosing not really from what. Four return and fixation at the end: ' To sum up - do so and so. Tomorrow I will send you a copy of the contract '. And all.

What happened? . Why not? . Ambitions of the client can be large and not always about money. Often, the client simply can not handle what he wants. If I make such a product, then eventually the client will be offended that I gave it a poor tool. And it 's not a bad. He made ​​crude and based on the development, the customer has promised, but failed to. And not be able to. As a result, I have a bad. And why should I? . Why feed the oyster restaurant visitor, if he usually eats at McDonalds? .

Of course, mistakes are. Sometimes I give in to persuasion. Sometimes a client first creates a frantic dvizhuhi at the start, showing a willingness to cooperate. But over the years fewer and fewer mistakes. And when my colleagues make claims in a weak design or functionality, it is claimed by a fast food. And the oysters are being overlooked. Yeah, okay. I'm not mad.

I intentionally did not touch upon the theme search client, which can put pressure on the. It is not very important though is better if you recommend instead you seek admission. It's easier just to take a proper position. Otherwise, you will have to be tested for. ' and here you who do '.

I also omit many details that are important in the negotiations. Just because there is no single recipe. Instead, I try to play a number of possible cases.

Bob. Director of a small firm. The site he wants because he has all the colleagues. At the same time Bob believes that this will significantly increase its sales with the help of a magic move, but how it's done - he does not know. But it has 30tysyach rubles, which he is willing to invest in the site. At a meeting with Vasya have to show him what are the sites in its niche, as you end up with a call and how to measure (eg, a separate phone). But Vasya need to sell the site template. Bob does not appreciate the beauty, and money from him so there is no. And do one more beautiful picture in the network - or you do not need no Vasya. But Bob will evaluate the price, speed of assembly on the template and your advice. If you do not screw up, then Bob will sign a contract and move on to the ridiculous low but constant amount. And when the first product to sell on a call from the network, and that's when the real work will begin with Vasya. If you hold down Vasya for two years - he will order a new site has a 70-80 thousand.

Peter. Top-manager of a large firm. The site is needed because. The reasons can be many - the decision of the Board of Directors or the owner to the banal ' and why we do not have the site '. And, probably, the site is, but an old and forgotten in a terrible state. And no one has access to it. In reality, the site does not need Pete. In Petit's doing great with sales. He was nowhere to fasten the Internet. So we sell Pete a site- mart. With the cap on the two screens and draw pictures of products. Just because. One hundred percent, that Peter would be pleased. He did not sell from this site, but will receive a tremendous aesthetic pleasure with an error entering the domain of corporate cards. And the need to sell the high prices. The more expensive the better. Regardless of the actual cost. Because the price of the goods to determine the value of the acquisition of Petit. The site for the 30,000, he will not appreciate, and the same for the 150 - to. because. And not the other way.

Kohl. Ipeshnik. Kohl sells the Chinese by shit. And the task of Colin - sell shit as much as possible. Kohl to shit on the design and the money he is not so much a little much sorry. But Nick is not stupid, he knows how to count money. And if Cole show the conversion, it will be happy to invest a reasonable amount to your site. Displaying Kohl conversion site Vasey. Kohl calculates benefits. Here is another example. Make installments for six months. And she went to work. We Sell Kole site that will sell your personal opinion of his shit. Beauty is not important at all Kohl. He will be there with your hands, if you give him a customer. So we do not sell Cole site. We sell it for future clients. And doing all that we believe it necessary to do. Beauty on the site, Colin will come when Nick razzhireet and wants to have just a beauty, not just sales. And on it, this beauty will spend it, as in all that he spends part of the pleasure - generously.

Masha. Director of a small firm of public services. Girls - always an interesting guest. Women are perfectly able to count money. Women entrepreneurs are usually also greedy, hiding it under the guise of ' prove that it is necessary ', but really there is banal women's greed. With all this love to a pretty woman. And when you try to separate the money to find a compromise between the future and the corruption of a pretty - the brain explodes. Many freelancers do not like women customers. But women love them. Because of greed. Every first client of mine, a woman before I ordered a poster from a freelancer for the 5- 10 thousand. rubles. And each of the first was displeased with the result, although the result is actually a pretty. Women are not better to sell the site. They need to sell hope. They need to sell style. They have to sell yourself. To be sure, pressed his knowledge, sometimes flirting, lower the bar for contact - a woman should always be short-circuited. Sold to him - to force a woman to leave and not to interfere. Somewhere at the level of the cerebellum of all women registered, that a man may be better. Proved that you are a man, has already proved that you can better. Not proven, then you'll die in the design approvals.

I used to be dying, too. And now I just know how to be better for you. do know. So you - my client. That's the whole secret. Good luck with sales.

четверг, 24 мая 2012 г.

Steal it!


The slogan ...


Recently, Russian President Dmitry Medvedev has suddenly found out about the theft of budget money for the supply of imported CT scanners. It was found that different regions of the country bought about half tomography (t. e. 100% ) more expensive than the actual cost. In total, spent seven. 5000000000. rub. From which it is easy to calculate, and stole a half - 3. 75 billion. rub. Or $ 125 million. It began ... It was he who discovered that they put on a clinic Imaging radically overpriced. While other, more needed equipment in a hospital there and is not expected. A nurse receives 5,000 rubles a month, and pay more no one is going to - the state did not have enough money.

Minister of Health and Social Development Tatyana Golikova tried to justify the fact that the imagers installed a brutally expensive software. Of course, this explanation is intended for an idiot - just look at the price lists of suppliers to make sure that everything is included in base price. But President Medvedev at his minister for some reason did not take offense. And it is not dismissed Golikov. Probably, because in Russia there were no more knowledgeable staff. The desert, you know. Sahara.

However, in one Golikova Rights: The software is really expensive in Russia in the eyes of. Ministry of Communications and Mass Communications has decided to make some national search engine. On a budget plan to take from three. 3000000000. rub. (about $ 110 million. ). As for education ( and to some extent for life ) system programmer, declare confidently: This national system of FIG does not need. First, the market has a good search engine (eg, Google), and some of them - even the Russian-made (such as Yandex). And they were created and perfected over completely by the private. (At least until the. ) Second, even if the new system is somebody and you want the cost of development is too high by an order. T. e. 10 times. Pathetic suppliers scanners with their 100% wrap nervously smoking a portrait of Tatiana Golikova.

But what's the search engine compared to the 2014 Olympics. Recently, calculations of the Ministry of Regional Development, it became clear that it will cost you approximately 1.4 trillion. rubles ($ 46 billion. ). Estimates are growing daily and hourly. The President has announced a new cost increases due to global warming: in Sochi will bring in artificial snow. Apparently, imported from off-shore of Bermuda, as the Russian snow, ever absorbed the smell of summer fires, the quality is not suitable. For comparison, the Winter Olympics in Vancouver ( 2010. ) Cost $ 1.75 billion. The Olympics in Turin (2006) - a little over $ 3 billion. No, I am not against the Olympics in Sochi. I am a. That's just want to understand how much of the $ 46 billion. steal a person authorized by the. Half, as in ...

It is known that the Russian federal budget deficit in 2009 amounted to 2.32 trillion. rubles in 2010 - 2420000000000. rubles in 2011 will be like 1.8 trillion. rub. (if the Treasury does not lie to us, and oil in a mountain popret ). But more and more money for projects planned to withdraw, the likes of which no known history of.

For example, almost 500 billion. rub. going to be spent on construction of five new ski resorts in the North Caucasus. ( Apparently, the kickbacks from Sochi missing not at all. ) Now in those places ski rest about four thousand. a year. And should be, when the resorts are built, - 5 million. a year. In 1250 times. Where did they take, not reported. But it is not so important. Much more interesting is who will receive an order for five million bullet-proof vests and automatic. In order to give them to the tourists stop at the front of these supernovae resorts.

284 000 000 000. rub. - Almost $ 10 billion. - Plan to spend for the holding of the APEC summit in the Russian island, which is near Vladivostok. On this island will be built as soon as a mini- paradise with luxury hotels, golf courses and trained peacocks. Just in order to hold one event lasting several days. Then, perhaps, the island will become housing estates for business, particularly distinguished themselves in the building ( development budget). And even clear what.

Their representatives to the APEC President just appointed oligarchs Oleg Deripaska and Ziyavudin Magomedov (the latter has recently been revolutionizing the Bolshoi Theatre). This year's budget deficit in the Primorsky Territory will provide an elite construction of 14 billion. rub. But do not be ashamed by increasing the deficit. And by reducing spending on education and health. For example, in the coastal schools canceled bonuses for classroom management, and hot breakfasts for primary school students.

But it's essentially garbage compared to the two financial transactions that await us in the near future.

The state, according to the number of painful loss to informed sources, is going to buy on the market some important strategic assets. For example, the property of the British oil company BP, which urgently need much money to ever forget about the disaster in the Gulf of Mexico. Where is the money to take? . Most likely, the Russian state from BP's buy it now owned 50% stake in Russian company THK-BP. Estimated value of the transaction - from $ 15 to $ 18 billion. As they say in the old Estonian joke, less does not make sense.

Meanwhile, the conqueror of the island's Russian, Oleg Deripaska, frantically trying to sell its stake in the state (25% ) of shares in the company ... That is, formally, he pretends that he wants to take the ... But in fact there are few who doubt that the State should prepare a new $ 9.8 billion. To pay for his package of Deripaska and thus again saving a businessman hanging by bankruptcy.

And all this money, you never can tell, there will be time. The government does not become too stubborn. This is not the same thing endlessly pay deliberately inefficient scientists, teachers and doctors, sufferers of the inherited scoop. I recently increased graduate scholarship. From 1500 rubles. ($ 50) to 2,500 rubles. ( $ 80 ) per month. But because of the budget is not a damn thing because of hard times, the number of graduate students in the Russian Federation will be reduced from 26 000 to 15 000. As a result, the Russian government will save a considerable sum - $ 1. 2 million. year (1 % of the stolen on imaging).

Thus, operating exclusively open to all sources of information, we can clearly see that in the coming years, our country will be officially stolen no less than $ 100 billion. But perhaps more. In place of an elite slogan ...

Many analysts believe that the ruling elite of Russia has come for all modern. What is she going to rule Russia forever.

But there is another view on this subject: the people who came forever ( in their own understanding), or at least for a long time, so badly do not steal. They sometimes think about what will happen tomorrow. With such a large scale may be only a temporary worker to steal. Who understand that tomorrow they are still not.

It is interesting that we are thinking about it.

Material: Stanislav Belkovsky.


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